In preparation for several upcoming “salon” recitals at The Music Studio, I’ve been planning ways to get a the new generation of tech-savvy musicians involved and excited about attending. In other words, I want to take the “stuffiness” out of the words “classical music recital.”
The first “salon” is coming up in only two weeks and features a theremin player. We’ll be performing some Schubert arranged for theremin and piano and something a little more “out-of-the-box” called “rubberball piano.” Sounds like fun, doesn’t it? The Music Studio seats 25 comfortably, but we managed to squeeze in 50 at our last performance. Hopefully we’ll have a similar turnout this time.
Nevertheless, I’ve been thinking about promotion. Social Networking through Facebook invites, Twitter, email lists… this is the way to go. But still, I have a nagging feeling that I’m going to have to start thinking about “branding” in 2010 and I probably should make it my New Years Resolution.
Luckily, I found Jade Simmons on Twitter and YouTube with her new series “Emerge Already” and I highly reccommend you to tune in. I first noticed Jade when I was glued to my computer in June watching the Van Cliburn podcast. She was a natural, knowledgeable and likeable host! Now she’s got a new project and I can’t wait to put her advice into action. Her tagline — You are the boss of your own Art.
Get the tweets here, the vids here, and the whole scoop here.
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I would also suggest checking out Classical Revolution, http://classicalrevolution.org which says “The mission of Classical Revolution is to present concerts involving both traditional and modern approaches while engaging the community by offering chamber music performances in highly accessible venues, such as bars and cafes, and collaborating with local musicians and artists from various styles and backgrounds.”