In preparation for several upcoming “salon” recitals at The Music Studio, I’ve been planning ways to get a the new generation of tech-savvy musicians involved and excited about attending. In other words, I want to take the “stuffiness” out of the words “classical music recital.”
The first “salon” is coming up in only two weeks and features a theremin player. We’ll be performing some Schubert arranged for theremin and piano and something a little more “out-of-the-box” called “rubberball piano.” Sounds like fun, doesn’t it? The Music Studio seats 25 comfortably, but we managed to squeeze in 50 at our last performance. Hopefully we’ll have a similar turnout this time.
Nevertheless, I’ve been thinking about promotion. Social Networking through Facebook invites, Twitter, email lists… this is the way to go. But still, I have a nagging feeling that I’m going to have to start thinking about “branding” in 2010 and I probably should make it my New Years Resolution.
Luckily, I found Jade Simmons on Twitter and YouTube with her new series “Emerge Already” and I highly reccommend you to tune in. I first noticed Jade when I was glued to my computer in June watching the Van Cliburn podcast. She was a natural, knowledgeable and likeable host! Now she’s got a new project and I can’t wait to put her advice into action. Her tagline — You are the boss of your own Art.